Would you like to have stronger reputation within your sector? Have you got expertise that can help others? Do you want to use your blog, LinkedIn profile and opinion pieces for the trade media more effectively? This course combines PR knowledge with writing skills, and is aimed at people who want to raise their profile by writing articles, be this for their own website or specialist media, such as LinkedIn or a trade magazine.
getting noticed
You, your profile and other stories: writing copy to get you noticed
Would you like to have stronger reputation within your sector? Have you got expertise that can help others? Do you want to use your blog, LinkedIn profile and opinion pieces for the trade media more effectively? This course combines PR knowledge with writing skills, and is aimed at people who want to raise their profile by writing articles, be this for their own website or specialist media, such as LinkedIn or a trade magazine.
Struggling to persuade people of your brilliance?
Do you ever find that sometimes people just don’t understand what you’re trying to say? You know you’ve got a brilliant idea or opportunity for them but they’re just not buying in to it. Or that they interpret your words in a way that you didn’t mean at all? A negative and unhelpful response to […]
You, your profile and other stories: writing copy to get you noticed
Would you like to have stronger reputation within your sector? Have you got expertise that can help others? Do you want to use your blog, LinkedIn profile and opinion pieces for the trade media more effectively? This course combines PR knowledge with writing skills, and is aimed at people who want to raise their profile by writing articles, be this for their own website or specialist media, such as LinkedIn or a trade magazine.
Reckon you can write well enough to be published in the mainstream press?
Lots of people think they can, but not all make the grade. I’ve lost count of the number of awful articles that I’ve been sent by people keen to get some of the limelight. These articles range from being boring as hell to a thinly-disguised sales pitch to simply being very badly written with no […]
Who are you? Your “voice” and the role it has to play in raising your profile
Your “voice” is both what you say and how you say it. It’s your personality. It’s your tone of voice. It’s the words you choose. It’s your brand. Your reputation. When people read what you write and listen to what you say, they’re going to be making a series of judgements about you, which they […]
